WILLIAM LUKACH art direction and brand experience design
Art Direction | 2016 Gold Addy's Award Winner
Worked closely with Karisma and Nickelodeon's creative team in developing the overall digital look and feel for the Nickelodeon Resorts brand. Unlike Nickelodeon's entertainment brand, the resorts appeal to upscale families looking for kid-friendly luxury. The challenge was to find luxury with a brand built upon child-like fun and fantasy. This photoshoot was part of an overall exploration that included a new website with multiple print and digital campaigns.