WILLIAM LUKACH art direction and brand experience design
ABOUT
I’ve spent 20+ years developing and promoting brands such as T-Mobile, Giorgio Armani, Elizabeth Arden, American Express, Starwood Hotels, Darden Restaurants, FPL, FLL, FAU, Loews Hotels, Azul Resorts, Nickelodeon Resorts, Amelia Island CVB, Memorial Healthcare and Joe DiMaggio Children’s Hospital. I am as passionate about developing brands and conceptualizing their campaigns and
real-world user engagement as I am about working with UX peers and using data to uncover the best digital solutions.
• Fluent in Adobe Creative Suite (Photoshop, XD, Illustrator, InDesign, Animate, Acrobat)
• Familiarity with After-Effects, Premiere Pro, HTML & CSS
• Trained in the Agile process - Team-based management of work-flow
• Brand identity creation, photoshoot art direction, video storyboarding, and campaign development are key to my work within the agency
• Able to generate creative and conceptual ideas across multiple marketing channels including social
• Experienced in preparing for pitches and presenting creative to client stakeholders
• Accustomed to a "mobile-first" methodology for interactive digital
• Experience in user research and documentation.
• Experience directing multiple projects, vendors, editors, coders, and designers at the same time.