WILLIAM LUKACH art direction and brand experience design
Digital
One Kreate came to me looking for a freelance art director to lead the conceptualization and design of their website following a recent brand refresh. The agency wanted to focus on the inseparable alliance between art and technology in how they work. I came to them with with storyboards for a parallax style site with panels that overlay the full length 3D model of a man half art/half digital circuitry. Their team then went into motion to set up a photoshoot to bring my idea to life. The remainder of the site was designed to be a very clean, modern and highly functional full-screen experience. I was later asked to develop a mobile version of the site.