WILLIAM LUKACH art direction and brand experience design
Print & Digital
Show Management - owner and operator of the Fort Lauderdale Boat Show - came to use looking for an updated branding system, event campaign and website for 2015. I wanted to create something that lived up to the show's reputation as the #1 Boat Show as well as its idyllic Fort Lauderdale home. The concept was to elevate the show's brand by focusing less on the machismo factor of the boats themselves and more on the lifestyle that it enables.