Brand Development
Nassau County came to use looking for a new logo as part of their 200 year bicentennial. One of the design criteria was that there be a version of the logo that could live on beyond this 200 year celebration. This project was especially challenging due to the number of stakeholders within the county government. After many variations we came to a design solution that will best represent the county now and in the years to come.
Art Direction
General Assembly came to use looking for new brand photography that best represents their goal to recruit an increasingly diverse and inclusive group of students to work in IT. We came up with the overall concept, styling, and wardrobe recommendations for the shoot as well as undergoing an extensive scout to find just the right team of models, photographer and stylist to bring our vision to life. The client was overjoyed with the final results.
Event Production
Upon completing construction of their new Cancer Institute, Memorial Healthcare came to us to conceptualize and produce the grand opening event. From signage to lighting design and graphics that highlighted 4 flights of stairs - we were involved in every detail to bring our vision to life.
Brand Development
Broward county came to us looking to brand their new homelessness initiative in which local landlords work with the county to house our unhoused citizens. We came up with the name “Project HomeAgain” as well as the logo and all related brand materials from print and digital to video and out-of-home.
Upon establishing the success of Project HomeAgain, Broward County came to use for help in honoring their top landlords for participation in the program via a Landlord Appreciation Breakfast. We developed the logo and physical award components as well as materials to promote this special event.
Digital Campaign
Signal 7 came to us looking for a strategy and campaign to promote their B2B network optimization service “Mobile Eye”. With a focus on digital display and social animations we created a successful campaign that was able to optimize lead generation leading to trial.
Brand Development
Coming out of Covid, Starmark decided to open a brand new office at the The Main on Las Olas in downtown Fort Lauderdale. This not only allowed the agency the ability to put its branded touch on the new interior as it was built out… but to also refresh it’s overall brand. A vibrant take on Bauhaus inspired graphics was used to inform everything from wall, window, and locker wraps within the interior to social media and sizzle reel treatments.
With a second Nickelodeon Resort now open, the brand needed a new campaign that not only promoted the Nickelodeon Resort brand overall, but also promoted the individual property locations. The challenge was to create a campaign system that worked across both locations without losing the individual essence of each property.
Event Promotion
Working closely with Nickelodeon’s brand team at Paramount, we developed the look and feel for the resort’s Summer of SpongeBob annual event. We also developed a full toolkit that the resort staff could use to build out all online and offline collateral they would need to promote this on-property event.
Event Production
Joe DiMaggio Children’s Hospital came to us looking to produce an event that would unite donors, staff and community in celebrating the opening of 4 new floors. We conceptualized the event theme “Love Builds Hope” as an extension of the hospital’s existing “Catch the Love” theme.
Brand Development
Amelia Island CVB was seeking a new campaign direction that could allow them stand out from the sea of “Coastal Floridian” sameness within the competition. The key differentiator from other coastal locations in Florida is that Amelia Island is completely surrounded by ocean and engulfed by nature. With this the “Island thing” concept was born.
A typographic lockup was created and combined with sweeping aerial footage taken from all areas of the island - from Amelia’s historic downtown Fernandina to it’s tranquil vistas of open marshland and coastal beachfront. More intimate and authentic lifestyle shots of family and couples were incorporated to complete the story. This resulted in a highly flexible brand system and award-winning campaign direction.
Video Storyboards
Having developed an app for Despositions.com allowing law firms to easily share deposition video. We then needed a way to promote it. Part of this strategy was to create an explainer video to post on LinkedIn targeting law firms.
Having developed the logo and brand look and feel for the app, my role was to create a storyboard for the script and then direct the animation and editing.
Brand Development
Brand Development
Stiles, a highly reputable builder in Fort Lauderdale, was looking to brand one of their most ambitious projects yet - a live-work-play construction that would take up a full city block at the center of downtown. Multiple rounds of testing and nearly 40 naming and multiple design directions resulted in the final result - The Main Las Olas.
Concept Boards
The Fort Lauderdale CVB was looking for an “edgy” approach to their campaign for their 2020 Pride of the Americas event celebration. The concept was to show both the pride and empowerment of a very diverse LGBT+ community while also capturing the universally human vulnerability that lies within all of us.
Digital | 2017 "Best Interactive" Gold Addy Award Winner
Given Starmark’s tech director was the President of SFIMA (at the time) and also the fact that the members are all interactive professionals, I was given the challenge of creating a “fresh” interactive experience that the association could be proud of. The resulting responsive design was awarded the 2017 "Best of Interactive" Award at the Addy's.
Digital
Forbes is owner and operator of multiple luxury retail shopping centers in South Florida including The Gardens Mall. My challenge was to develop a stylish responsive template that could be used across The Gardens Mall as well as roll out to other retail outlets. I later designed the mall's on-location directory kiosk which
is currently under development.
Live Site: www.thegardensmall.com
Print | 2015 Silver Addy's Award Winner
Loew's came to us looking to elevate sales materials that cater to business meeting and event planners. I worked with them to both art direct a photo shoot of their newly renovated event space as well as concept and design new sales collateral. This resulted in an award-winning folder system... blind embossed wave pattern on the outer cover with full brand brochure and tabbed planning booklets housed within.
Brand Development
Margaritaville has become a well-known lifestyle brand within the US market for its casual laid-back approach to dining and hospitality. The luxury resort management gurus at Karisma came to us looking for our expertise in branding a new property concept - Margaritaville island Reserve. Our main goal with MIR was to take the existing Margaritaville brand and elevate it to suit an affluent travel customer looking for approachable luxury that captures the light-hearted, sand-in-the-toes informality of its parent brand.
Digital
The Broward website project was my first experience in developing a component based design system previous to layout. A much more collaborative Agile process that accelerated our teams efficiency in development in many ways.
Karisma Resorts has a number of high-end luxury suite accommodations, amenities and services that cater to their most discriminating guests. They call this their "Connoisseur Collection". They wanted to create an elevated brochure to showcase this special offering. I conceptualized and designed a system of 2 brochures encased within one black gloss acrylic latticework sleeve. One brochure was dedicated to their luxury accommodations around the world. The other to the premium services and curated activities their guests can enjoy.
Art Direction
As part of a brand refresh for Karisma's Azul Beach Resorts brand, I was asked to art direct a photoshoot for their new "Perfect Time" brand campaign and website redesign.
Digital
The Azul brand had been living within its parent company website on Karisma. A new standalone site was created as part of a broader overall brand refresh. The brand vision was to focus on imagery that conveyed a relaxed sophistication for families and couples alike.
Live Site: www.azulbeachresorts.com
Branding - Teaser Campaign
The Fives was looking for a teaser campaign to launch their upscale residences being built in downtown Playa Del Carmen. Inspired by the the five senses, we created a campaign based on the vibrant textures of Mexico blended with stark white and architectural lines of modern architecture.
Art Direction | 2016 Gold Addy's Award Winner
Worked closely with Karisma and Nickelodeon's creative team in developing the overall digital look and feel for the Nickelodeon Resorts brand. Unlike Nickelodeon's entertainment brand, the resorts appeal to upscale families looking for kid-friendly luxury. The challenge was to find luxury with a brand built upon child-like fun and fantasy. This photoshoot was part of an overall exploration that included a new website with multiple print and digital campaigns.
Digital
Worked closely with FAU's internal team to design a website with a modular system that they could manage across multiple colleges and divisions while maintaining a sense of consistency.
Digital
Nickelodeon came to us looking for a global website that could house all their global brand experiences across the globe from theme parks to theatrical shows. I worked alongside UX to develop a highly visual card and filter based system that allows users to browse via 6 experience categories and up to 20 different character IPs.
Digital
Redesigned the agency’s website to be responsive and more visual for easy browsing on both mobile and desktop displays.
Live Site: www.starmark.com
Print & Digital
Show Management - owner and operator of the Fort Lauderdale Boat Show - came to use looking for an updated branding system, event campaign and website for 2015. I wanted to create something that lived up to the show's reputation as the #1 Boat Show as well as its idyllic Fort Lauderdale home. The concept was to elevate the show's brand by focusing less on the machismo factor of the boats themselves and more on the lifestyle that it enables.
Print | 2015 Silver Addy's Award Winner
Career Source Florida came to us looking to brand their flexible and state of the art training program that assists businesses relocating to Florida. Upon completing the new brand we also created a launch campaign to run in business journals in key markets. This resulted in a Silver Addy for our print campaign.
Digital App
Designed the airports award-winning parking app which along with our advertising campaign helped to increase parking revenues by 20%. Designed the airports award-winning parking app which along with our advertising campaign helped to increase parking revenues by 20%.
Branding
Karisma Resorts came to us to help brand a variety of dining options at their new Azul Beach Resort in Negril. This particular mark was designed for a beach front eatery that serves upscale caribbean cuisine.
Digital
Creating a site for a brand with ZERO visual assets that caters to a strictly technocratic client base is quite challenging for someone with a largely "luxury" design background. I developed a color palette and icon set specifically for APS and focused primary on IA and functionality.
Live Site: www.apsstandard.org
Digital Campaign
Azul Beach Resorts was looking to create a global campaign for 2018. The challenge was in finding a way to utilize existing photo assets while creating a campaign and message that felt fresh and new. The idea of "Speaking Azulian" arose out of Azul's boutique family atmosphere built on personalized service.
Digital - Facebook Canvas Ad
Given that Azul Resorts target both young families and millennial couples, we wanted to create a Canvas Ad experience that was able to target both consumer segments while communicating that Azul provides luxury residences and amenities that provide a stage to reconnect with your loved ones regardless of age or lifestyle.
Branding | 2016 Silver Addy Award Winner
Karisma Resorts came to us to help brand a variety of new restaurant options at their Nickelodeon resort in Punta Cana. This particular mark was designed for their upscale Italian eatery was honored at the 2016 Addy Awards.
This client was asking to create a brand that markets to dog-lovers who also have a love of the great outdoors - specifically activities that involve bodies of water. They wanted to apply the logo to the gear one would utilize in such a lifestyle - for both dog and human alike. My Beach dog became the primary brand. From there this led to My Lake Dog and My River Dog sub-brands.
Digital Concept
Digital
One Kreate came to me looking for a freelance art director to lead the conceptualization and design of their website following a recent brand refresh. The agency wanted to focus on the inseparable alliance between art and technology in how they work. I came to them with with storyboards for a parallax style site with panels that overlay the full length 3D model of a man half art/half digital circuitry. Their team then went into motion to set up a photoshoot to bring my idea to life. The remainder of the site was designed to be a very clean, modern and highly functional full-screen experience. I was later asked to develop a mobile version of the site.
Digital
Branding
As one of the fastest growth areas of south florida, Northern Palm Beach county came to us looking for a way to help them brand the region to attract businesses from around the country. We worked closely with the county board to develop a new regional brand as well as a teaser and launch campaign for both print and digital.
Digital
Digital
A local South Florida pressure washing company was looking to create a logo for their truck, yard signage and business card. The goal was to create an identity that felt bold, fresh, clean and vibrant.
